Beeswax candles burns cleaner, brighter and longer. When burned beeswax candles produces negative ions which actually clean and purify your air. What's so positive about negative? Well, even nature itself provides negative ions in the form of waterfalls, thunderstorms, beaches and forested areas. Beeswax is the only fuel when burned that produces this effect. So while your home also shelters you from the elements, it also shelters you from negative ions, which are good. Electronics, fake lighting, air conditioners and furnaces... all of these things produce positive ions which are pure evil. Negative ions are pure and good, helping to grab your unbalanced world and bring it back into order.

Remember to always burn your candles the diameter times hours. For example, if you are burning a 3x3 beeswax pillar you shouldn't light it unless you plan on burning it for AT LEAST three hours. There's seriously an art to burning candles. And a 'master candle burner' will be able to salvage every last little bit of beeswax light and energy she (or he) can. Votives and tea lights are perfect for the uncommitted beeswax lover.